Google Keyword Research
When you do Google keyword research there is a wonderful keyword tool that they have for you to use. Their keyword tool lets you wade through a whole database of words and phrases to help you find your niche and the best keyword to put to use for that niche.
Not only can you find the best keywords to use to bring traffic to your site you can also research statistics of that keyword to see how many searches it gets every month. The best keyword is one with little competition and a high search volume.
This may take some time but sometimes, if you look long and hard enough, you might just find a keyword that will be just like finding a little nugget of gold good enough to bring you all the riches you desire.
Here is what you do:
Open a new tab on your browser and go to the Google keyword research tool located at “adwords.google.com/select/KeywordToolExternal.” Type in the keyword you want to start with then type in the captcha letters and lick the search button.
What will come up is a list of related words and phrases the tool generates for you to choose from. Like I said choose a keyword or phrase that has low competition and a high search volume. Picking one that has a high competition will not allow you to rank high on the search results pages.
Now, when you find one that you think is a good one, check how your keyword for trending. Put your mouse over the keyword or phrase and then click on the spyglass icon. Google Trends will show you when, during the entire year, your search term is the most popular.
This is a great feature if you have picked a niche that is seasonal.
The next thing you should do is go to Google and type your chosen keyword into the search bar. How many ads do you see on the right hand side of the results page? If there are less than five then you should keep looking for another keyword to use. Less than five means that this is probably not a good niche because no one is searching for it.
If there are five or more ads on the right hand side of the results page then you are golden and this is a keyword you should keep and use.
The keyword tool will also show you how much your keyword is making per click. The average CPC for a good keyword is anything above $0.50 per click. You want to make money right? Then pick your keywords carefully and make sure that they have a higher CPC.
Google keyword research tool was the basis of another company’s study on the top 20 highest CPC keywords. “Insurance” tops that list of keywords with over 24% of all keywords used and a CPC of over $47. That is absolutely insane! You would probably never find a good keyword to use in that niche but if you did, WOW! You would be laughing all the way to the bank.