Video SEO – How To Rank Videos In Google and YouTube

Video SEO – How To Rank Videos In Google and YouTube

By  |  December 2, 2017  |  SEO  |  Comments

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Video seo is becoming more popular and right now you can rank videos WAY easier than a website. But, Google is cracking down on website that use bad tactics to rank websites. Although video has not been hit too hard, the algorithm changes targeting video ARE coming. When? I don’t know, but they will come. Ranking your video properly will lead to your videos remaining rank during algorithm changes, remained ranked for longer periods of time, and get ranked easier.

The first step is always finding your keywords. Finding the best keywords can make or break your video. You need to create a video around a certain keyword, if you don’t how will people find your video? You want to create videos around topics that people are actually look for online. This is will position to get views!

After determining the keyword you want to make sure use it in the script! If you have a video talking about video marketing, then use the phrase video marketing in your video! YouTube and Google will listen to what you are using in your video!

Before uploading your video you should rename the file name with your keyword. If I was trying to get ranked for video seo then I would title my video something like video-seo.mp4

The next thing you want to do when ranking your video is putting in the proper title and description on YouTube. When you do this you are telling Google and YouTube exactly what your video is all about! The first part of your title is the most important, you will want to make sure your keyword is in the title.

After you fill in title and description you need to put in some tags. You want to just put in your main keywords. Do not put in a ton of keywords. It will not help you rank for more keywords when you enter in more tags.

The next thing you want to do is build your channel and use playlists. After uploading your video put it in a playlist that is titled your keyword. The more subscribers and active you are the easier you can rank. The more your video is used in playlists the higher you will rank. You can put them in your own playlists, that’s what I do!

Now you need to get social indicators. This are things like Facebook likes, Pinterest pins, Twitter shares, Google plus’s and more. The easiest way to do this is by sharing your video on your own social sites. Or you can use our viral video marketing technique which can be found here:

Lastly, you need to build backlinks to your video. This would be things like article marketing, wiki backlinks, document sharing sites, social bookmarking and more. The wider variety of back links the better. Backlinks are one of the biggest indicators when ranking your videos and is one of the most important steps of video seo.

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Don’t know what search engine optimization is? Know someone who needs easy to understand overview of SEO? That’s what this video provides, in three minutes. It’s part of the many resources provided by Search Engine Land’s “What Is SEO” page & the video was created with Common Craft, which has many other great, short explainer videos like this at
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About the Author: Janet Lee


  1. Carli Mitch

    on December 2, 2017 at 10:52 am -

    Great video!
  2. PBrawr

    on December 2, 2017 at 11:37 am -

    Thanks for the information! Just nee to get to work!
  3. all round 360

    on December 2, 2017 at 12:12 pm -

    how to get view on my video
    wonderful video thnx for that :)
  4. Jonathan Cameron

    on December 2, 2017 at 12:36 pm -

    Now It's time to increase your video view and rank your video in the 1st page of youtube.
    Cheack it now--------->
  5. faisal shehzad

    on December 2, 2017 at 12:59 pm -

    hello brother i'm 17 year old and i'm from Pakistan please help me i shall use every single method to growing up my youtube channel but its not working i don't get views and subscribers what can i do ?please tell me +923314402134 its my what's app number
  6. Zaak Garrett

    on December 2, 2017 at 1:25 pm -

    Thank you so much for providing these great tips! I am a complete newcomer to Youtube and this helped me understand some basics and gave me a lot of terms to add to my "what is this and what does it do" list. I have a question, I tried to go to Google Adwords, which I think was the website you used in step one to find your keyword. I tried to use this but it seems like you need to pay for the service. Am I just not looking hard enough for the free version? Thanks!
  7. Naz Collection

    on December 2, 2017 at 2:02 pm -

    which video editor did u use plz tell me
  8. Dusan Cujic

    on December 2, 2017 at 3:37 pm -

    SEO optimization is all about bringing quality traffic to your website and nothing else. You don`t need million of backlinks and strong keyowrds on page, all you need are backlinkes which bring you quality traffic - people who are interested in what you offer, who visit more pages, share content etc. Anyone who want to outsource SEO check my agency
  9. Karan Mehra

    on December 2, 2017 at 3:39 pm -

    Explanation = super
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    on December 2, 2017 at 4:06 pm -

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    on December 2, 2017 at 8:21 pm -

    Very simple and effective way to understand the concept of SEO. Thanks Search Engine Land!
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    on December 2, 2017 at 8:29 pm -

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    on December 2, 2017 at 9:14 pm -

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