How to build a silo structure in WordPress without plugins- SEO web design

How to build a silo structure in WordPress without plugins- SEO web design

By  |  February 27, 2018  |  SEO  |  Comments

Building a silo is the best way to structure your wordpress website but there are a lot of details to pay attention to. In this video, I’ll cover how to take your copy and place it into a WordPress website without using any plugins.


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Video Notes:

According to SEO legend and Godfather of Search, Bruce Clay, building a website with a silo structure is one of the most effective (nay- THEE most effective) way to structure content on a website. The problem is that everyone is looking for a silver bullet plugin or their complicating the process.

In this video, I’ll show you a stupid simple way to organize your content for the web so that you achieve the silo structure while maximizing your time to focus on other aspects of your website as well.

Basically I’ll walk you through the Parent-Child structure of WordPress but I’ll show you why this method is better than all these new fandangled plugins, bells, and whistles.


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About the Author: Zeng Zong


  1. Karina Tama

    on February 27, 2018 at 10:45 am -

    How do I silo my blog page?
  2. Karina Tama

    on February 27, 2018 at 11:41 am -

    Why did you add contact button in all the pages? Is it not too much internal linking?
  3. John Michael Coon

    on February 27, 2018 at 12:06 pm -

    is there a way to get a printout of your template? I LOVE the structure, and it is very well written!
  4. Gabriel Renfrow

    on February 27, 2018 at 12:56 pm -

    Very cool. Thanks.
  5. joshua Crawford

    on February 27, 2018 at 1:41 pm -

    Hey Owen do you have any videos on how to make a website weather it's free or not lol that I can link with my pay pal for me to be able to sell drum lessons and Merchandise ๐Ÿ˜ƒ๐Ÿ‘๐Ÿ‘
  6. Kai Ashley

    on February 27, 2018 at 2:15 pm -

    How does this fit in with optimizing categories? For all the the subpages - do they all go under the same category?
  7. King Arthur Racosalem

    on February 27, 2018 at 2:30 pm -

    great information , thanks for sharing :)
  8. bhavin patel

    on February 27, 2018 at 3:28 pm -

    great information
  9. Andrew Copp

    on February 27, 2018 at 4:05 pm -

    Do you have a course that I can purchase that teaches this?
  10. O'neisha Biggs

    on February 27, 2018 at 5:04 pm -

    Who do you get to write your copy for these silo pages??? What is the most efficient way?
  11. Milano Rodrigo Ribeiro de Abreu

    on February 27, 2018 at 5:58 pm -

    Hi, I'm very new to this kind of practice. My questions are about some points you did in the video that wasn't clear to me...
    1 - When showing the "Silo Page" in the MockFlow (wireframe) you put a link ate the bottom named "Link to Silo" and mentioned it's a link to the Top Silo. Isn't this "silo page" the Top Silo itself?
    2 - In the "Sub Silo Page" you used the H1 tag twice. Is this a good practice? You put it there to on purpose or it was just an exemple?
    3 - In Wordpress I saw you put the silo structure inside one of the main items of the main navigation: "Home >> Divorce Coaching Silo >> Sub Silos... Did you do this because the site already had a main navigation? If it was a brand new "blank" site. Should I create and put the Silos in the main navigation?
    Thank you a lot for this video and for sharing important information.
  12. Mannaan be

    on February 27, 2018 at 6:34 pm -

    thanks for this Awesome easy to follow
  13. Mr30friends

    on February 27, 2018 at 7:06 pm -

    Hey dude, this will seem like an obvious question.But, do my silo pages need to be my own domains, or i should just write blogs and articles on established website ? Also, what is the difference between SILO and PBN ?
  14. Pucho Web Solutions

    on February 27, 2018 at 8:00 pm -

    Which wireframe tool are you using in this video? Which wireframe do you like best and why? Great video. Love the content. Keep up the good work. Thank you so much.
  15. Eliot Williams

    on February 27, 2018 at 8:36 pm -

    What software are you using to design your silo?
  16. Kristine Kruszelnicki

    on February 27, 2018 at 8:59 pm -

    Where do (blog) posts fit into the silo structure? A lot my posts in my blog could theoretically fall under my pages but now I'm not sure how to distinguish between pages and posts (I've possibly been doing my site all wrong!) My about page links to a blog entry that I wrote about how we attend conferences, so can I link that blog entry to the about page with about as its parent?

    Where do "categories" come into play under this system?

    Finally, is there any SEO harm in linking between pages that aren't part of the same silo but may be related to one another in some other way? Or does that confuse google since we're tossing a blue jelly bean into the reds?

    Thanks in advance!
  17. Gaurab Das

    on February 27, 2018 at 9:19 pm -

    What is Home Page? I guess its the landing page when one invokes the website.....The home page itself has the links to other pages and Home page itself like Home Page,Category Page 1,category page 2, Category page 3,about Us,T&C......

    Are you referring to the category page as KW1,KW2.....If so the category name has to resemble the Keyword.Moreover Category is usually not a page and is often a content box for posts.
    Please clarify....the
  18. Jose Tassias

    on February 27, 2018 at 9:36 pm -

    Great content but sound is awful...
  19. Jan-Wilhelm Bertrand

    on February 27, 2018 at 9:47 pm -

    Nice video, nice how you explained this.
  20. Peter Gustafson

    on February 27, 2018 at 10:24 pm -

    Great video. What I like most about your approach to silo building is it is manually built based on keyword relationships and logic. Forget about those dorky plugins that take over your header nav titles and cause your site to read like a freak show. Nice job.

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